NETFLIX / 2025
Studentcase
For decades, Netflix has connected the world with some of the greatest original stories. Exposing people form around the globe to brand new cultures and ideas. A good story can speak to anyone, no matter their background.
In the campaign ‘The Net Plot’, Netflix gives their viewers the chance to share their favourite original stories, all from their memory. Showing which characters and stories truly stuck with them. Creating compelling short videos for everyone else to guess what plot or characters the interviewees are describing. Inviting them to either revisit or explore new original stories.
A stiff german describing ‘Tiger King’, a suited businessman explaining the latest drama from ‘Love is Blind’ or a posh mature woman chatting about the most violent death in ‘Squid Game’.
By showcasing people you at first wouldn’t think would enjoy your favourite shows, Netflix shows how the power of storytelling brings the world, and people together.